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It’s absolutely a vibe to work on brands that need no introduction. Especially when you are the creative force behind their master film for an ad campaign and have the opportunity to work on a project for them from scratch.
From pre production to production and then post production… ideation, scripting to sound design, motion graphics, colouring and final edit. We handled their “Perfect Sound for Every Mood” end-to-end. Let’s just say, “The Vibe was real”.
Tata Cliq is a marketplace for products in the fashion and lifestyle categories. The brand language is hip, chic, vibrant and young.
The challenge with Tata CLiQ has always been to experiment with unique ideas and get creative with the same while pushing the CTAs for the continual sale promotions and increasing buying considerations.