We raised the bar on this project for Tata CLiQ. From doing sale based videos for the past few months, the client came back to us for a branding video for a change. The challenge? Post produce the brand film using existing assets shot for sale oriented videos.
We not only came up with a Qatchy jingle (see what we did there?) for them but also completely tweaked the look and feel of the footage with the power of motion graphics. What were slow paced, white washed background clips… turned into vibrant, fast paced trendy sequences. Let’s just say that, “Our vibes cliqed hard on this one”.
Tata Cliq is a marketplace for products in the fashion and lifestyle categories. The brand language is hip, chic, vibrant and young.
The challenge with Tata CLiQ has always been to experiment with unique ideas and get creative with the same while pushing the CTAs for the continual sale promotions and increasing buying considerations.
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